The word passion is thrown around a lot these days. So forgive us when we say that what sets Mercedes-Benz (and their customers) apart is just that: the pure, simple passion of driving. It is a spirit Mercedes-Benz perfectly captures by pushing the boundaries of engineering and technology. And it is the same passion you will find at Sewell, pushing the boundaries of serving our customers every way we can.
No one ever refers to going to a car dealership as an “experience.” Until they visit Sewell. We’ve spent the last 100 years perfecting the art of customer service, which has resulted in convenient, inspired services like complimentary loan cars, Saturday service, pickup and delivery of your vehicle, 24/7 roadside assistance and complimentary car washes. We listen, learn and deliver beyond the expected.
Carl Sewell Sr. may have written the book on service, figuratively speaking, back in the early 1900s, but it took his son, Carl Sewell, decades later, to write the book on service literally. He did it in response to the untold hundreds of visitors, callers, and correspondents who asked how a car dealership, of all things, could be one of the most effective service companies in the world. The principles work in any industry – a fact that made Customers for Life an international bestseller. It is in 19 languages so far. Want to read it for yourself?
A smiling associate opening the door for you and greeting you by name. Fresh flowers in the showroom. Original art on the walls. A complimentary car wash for any customer, any time. Sharp-looking associates with a spring in their step. A shop floor so clean, it looks worthy of “the 10-second rule.” Shelves loaded with prestigious awards. Delegations of visitors from other companies coming to learn how we do it. And the clearest evidence of inspired service? Customers who return again and again and who spread the word about Sewell to their families and friends.
We will provide the best vehicle sales and service experience for our customers. We will do this in a way that will foster the continuous improvement of our people and our company. We will be a top-performing, thoroughly professional, and genuinely caring organization in all that we do.